A Self-Financed Path to Holistic Sustainability6 min read

The NewRock Model

The Hidden Tax on Humanity makes transparent the source of a systemic problem. But a problem without a solution remains just a problem. NewRock offers a systemic solution to address a consensus mindset that frames perception in such a way that obscures the source of the problem. For optimal problem-solving leverage, we focus “upstream” to identify Leverage Points as Places to Intervene in a System

Those profiled know that the highest point of leverage is the shared mindset. Manipulate a mental state and all else flows downstream. Today’s globally dominant paradigm frames the problem around finance. Money-myopic and finance-fixated, it’s no wonder we live in a world that feels dumbed-down, disconnected and dangerous—to community, society and our shared habitat.

The political analogy is clear. Those who produced the Trump presidency—for Israel—profiled and targeted the minds of millions of Americans. Rather than an election, voters saw their private online data turned against them as a form of information warfare. That Facebook-enabled psy-op preyed on the trust of its users much like the consensus paradigm preys on our faith in financial signals.

NewRock’s hybrid business model bypasses this solely transactional consensus with a far more relational approach to business designed to enable for-profit enterprises to respond to a broader bandwidth of values. The model is crafted to mobilize capital—financial, human, social and natural—to create widespread wellbeing, the true meaning of wealth. Replicable and scalable demonstration models will complement and, in time, displace the dysfunctions designed into today’s globally dominant consensus.

Early adopters will enjoy a competitive advantage by showing how to create social, fiscal and ecological resilience. NewRock’s relational approach incentivizes the use of metrics that realign interests such that outcomes benefit community rather than predominantly a well-placed few. Thus for example, rather than social media monetizing user attention spans for the financial benefit of a few, that liquidity can service hybrid bonds that support pay-it-forward education and vocational training and offer access to affordable and renewable micro-grid energy.

The systematic abuse of community built into the business model of Facebook and Google can be displaced—by design—with an approach to business that harmonizes commercial and community interests. As the NewRock model replicates and scales, it rewards behavior that protects community and punishes those who exploit. At the macro level, our stakeholder-responsive strategy provides a hedge against the systemic risks imbedded at the core of today’s consensus model.

NewRock will reconstitute a bottom-up, stakeholder-inclusive hybrid model that—but for those profiled on The Hidden Tax on Humanity website—would have been implemented in China, as agreed to in 2000, in Indonesia in 2002, in Algeria in 2010 and in Latin America in 2012. Those calling for closer government oversight of Facebook and Google fail to grasp that those firms were designed to do precisely what they do. Psychographic-assisted micro-targeting is their business model. Rather than risk regulatory capture by these powerful firms, NewRock proposes to displace user-abusive firms with a user-owned and community-responsive design.

NewRock adheres to the principle that you cannot fight fire with fire. Nor can hate be used to defeat the hate-mongers profiled on the site. The only practical and sustainable solution is through improved design that unites rather than fractures community, including information technologies that protect rather than exploit user privacy. A problem cannot be solved until it is fully grasped—a key purpose of this site.

NewRock offers a scalable business model designed to fill strategic gaps in a globally dominant economic model whose results are socially inequitable, politically destabilizing, fiscally shortsighted and ecologically perilous. The current ‘consensus’ is ill-equipped to address climate change. Either business practices align interests to improve the environment or contribute to its decline.

This challenge is best addressed with a replicable and scalable business model able to address systemic risks in a genuinely holistic fashion. NewRock’s hybrid model offers a for-profit means to incentivize and finance a low-carbon future while supporting the social entrepreneurs required to create healthy and sustainable communities. Absent a proactively inclusive economic model, current trends will continue to fracture societies, create oligarchies and fuel the extremism that accompanies the indignity of poverty, illiteracy and trans-generational exclusion.

NewRock’s self-financed business model is designed to provide widespread access to affordable energy, pay-it-forward education and preventive healthcare accompanied by the broad-based prosperity required to sustain human development. Consensus model solutions are unable to address systemic problems imbedded in today’s suboptimal economic model. Unless interests are aligned outside the current paradigm, change will not advance a genuinely systemic solution. The NewRock model catalyzes long-term change by aligning interests around achievable savings and systemic efficiencies that foster healthy and resilient communities and nations.

NewRock offers a more robust framework for business. Crafted to bridge the public-private divide, the model enables commercial partners to capitalize on bottom-up, stakeholder-inclusive growth able to generate the shared prosperity whose absence destabilizes development worldwide. Our hybrid approach addresses structural flaws while evoking a common sense of purpose that cannot be engaged with appeals to nationalism or ideology. With a globally adaptable financial strategy, NewRock incentivizes the steady reduction of fiscal subsidies by shifting economies in the direction of inclusion, stability, resilience, fiscal foresight and sustainability. We offer:

  • A replicable and scalable business model adaptable to economies worldwide regardless of ideology.
  • A business strategy designed to address systemic risks: social, fiscal and ecological.
  • A for-profit means for addressing the two largest fiscal outlays—education and healthcare.
  • A free market approach to development appealing to business and government.
  • A self-financing strategy funded, in part, by achievable savings and fiscal efficiencies.
  • A means to accelerate investment in next-generation energy technologies and infrastructure.
  • An approach to preventive healthcare that utilizes big data to incentivize systemic cost savings.
  • A means to invest in credit instruments that positively impact long-term outcomes.
  • A means to incentivize and monetize measureable savings and systems efficiencies.
  • A method for making key services accessible and affordable: education, healthcare and energy.
  • A path to bypass the current consensus and its proven inability to create sensible outcomes.

The model includes a means to leverage reserves of oil and gas to fund next-generation energy while leaving those carbon-emitting resources in the ground. A hybrid structure recycles to public purposes up to two-thirds of profits based on stakeholders demonstrating their accountability to community. Today’s dominantly transactional economic model displaces any value not calculable in terms of money. NewRock’s relational model attunes the forces of finance to the interests of community, the environment and the future by harnessing the power of private enterprise to address public needs. Designed to operate consistent with the core values of the major faith traditions, the model advances peace through shared prosperity and holistic sustainability.